Social Media Marketing in Las Vegas

As a home remodeling and construction company, this client's team is constantly on the move, juggling multiple job sites and rarely in one place long enough to sit down and create content. Social media was a priority for them, but with a schedule that packed, staying consistent wasn't always realistic. They needed someone who could get to know their brand well enough to grow it and set it apart from their competitors, without requiring them to be in front of a camera. It was a difficult challenge, but not an impossible one.

I built a content strategy for their Instagram that captures their brand voice, professional, with a comedic, relatable edge that speaks to both people in the industry and everyday homeowners. Every piece of content is created without pulling their team away from job sites, so their presence stays consistent even when their schedule isn't.

Their engagement, content shares, following, and website traffic have all grown steadily. After organic Google and AI traffic, social media is now their next biggest lead generator. Customers have told them directly that scrolling through their content is how they got a real feel for the type of company they are, and that familiarity made them more comfortable reaching out and taking the next step.

This client opened a new location in downtown Colorado Springs, close to major foot traffic areas but just off the main avenue, easy to miss if you weren't already on the primary strip. They needed to build awareness quickly, enough to drive real foot traffic that would translate into revenue and long-term exposure.

I built a three-month Instagram marketing plan centered on visibility and local buzz. That included reaching out to local news stations and local influencers to get the restaurant covered directly, paired with video content built around the specific groups they wanted to reach, bridal showers, baby showers, Sunday brunches, birthday celebrations, and kids' parties among them.

The plan landed placements on multiple local news outlets and content from several local influencers, driving strong exposure and a steady increase in new customers. Just as important, it gave the restaurant a recognizable brand aesthetic, one that's now unmistakably theirs.

This client had been outsourcing their Instagram to an agency creating generic, stock-quality content that did nothing to establish their brand or set them apart in a competitive industry. They needed someone who could start from the ground up, establishing their brand messaging, tone, fonts, and colors, then build content that could speak to people at every stage of dealing with chronic pain. On top of that, their offices stay booked throughout the day, leaving little time to create content. They needed someone who could come in on a quarterly basis, on a dedicated day, and create enough content to carry them through that quarter and often beyond it. It was a real challenge, but not an impossible one.

I built their brand from the ground up and developed a custom Instagram marketing plan around it, including content funnels built to address the specific searches people dealing with chronic pain are actually making. That content gives their brand a platform to get to know potential patients before they ever pick up the phone, including interviews with their team and fun, trendy content that resonates with people in the medical field and potential patients alike.

Their following has grown three times over, giving them a real edge in a competitive landscape. Their content now appears on Instagram search for keywords related to chronic pain in Las Vegas, and their profile shows up in Google and Gemini search results for pain and injury related searches.