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Local Search Engine Optimization (SEO)
What is Local SEO? Is it Right for You?
Local SEO (Search Engine Optimization) involves enhancing your online presence to attract more customers from local searches. These searches are conducted on Google and other search engines. For example, when users look for “best coffee shop near me” or “plumber in [city],” they are performing a local search. Local SEO is essential for businesses that cater to a specific geographic area or operate from a physical location.
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Discover how
Local SEO Works in 2024
Selecting the right SEO agency is crucial in your local SEO journey. As SEO has significantly evolved in recent years, relying on agencies that use outdated techniques can hinder your business’s ability to outshine competitors and effectively guide your target audience through their buyer’s journey.
Modern local SEO requires integrating voice search capabilities and creating localized content that appears in AI searches. Above all, it must be genuinely helpful to your audience.
Our Local SEO Strategies Feature The Following Fundamentals:
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Local Profile Optimization
Google Business Profile, Bing Places Profile, and Apple Maps.
Local Citations
Consistent NAP (Name, Address, Phone Number) information across various online directories and citation sites.
Localized Content
Craft content that is helpful, informative, and specifically tailored to the buyer journey of your local audience.
Backlinks from Local Sources
At our agency, we don't engage with spam sites or link-building farms. Instead, our team focuses on PR outreach, aiming to showcase your business in respected and trustworthy local outlets.
Now Discover What We Do Differently From Other
Local SEO Companies
Voice search and AI like Google's Search Generative Experience and Bing's AI Chatbot, Sydney, are transforming how people find local businesses. In 2024, optimizing for these technologies is essential for staying competitive.
Our Local SEO Strategies Feature The Following AI and Voice Search Elements:
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Voice Search Optimization
The increasing popularity of smart speakers and voice-activated assistants has led to a growing trend of users conducting searches using natural language.
To adapt to this shift, we incorporate conversational keywords and phrases into your content, addressing common questions (who, what, where, when, why) relevant to your business.
SEO Strategies with AI Integration
As search engines rely more on AI algorithms to provide personalized and pertinent search results, our agency harnesses the power of AI in various ways.
We study user queries to grasp your target audience's search habits and preferences. Additionally, we use AI-driven tools like chatbots to experiment and pinpoint common questions, delivering customized responses that enhance your visibility in search engine results.
Local SEO Statistics
You Need to Know
0
%
of smart speaker owners use their devices to conduct local voice searches at least once a week.
0
%
of consumers have used voice search to find local business information in the past year.
0
%
growth in "near me" searches over the past two years.
0
%
of consumers who perform a local search visit a store within five miles.
We've Put Our Local SEO Strategies to The Test:
Local SEO
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![HPTC SEO Case Study](https://ngdmarketingteam.com/wp-content/uploads/2024/04/HPTC-SEO-Case-Study.png)
HighPoint Tree Care: Market Domination
Challenge:
Dissatisfied with the results provided by their previous SEO company, HPTC sought a new partner to enhance their online presence and attract more local customers. In 2016, they turned to NGDM for our SEO and local search optimization expertise.
Solution:
NGDM comprehensively analyzed HPTC’s online presence and devised a tailored SEO strategy to address their specific needs. The key components of the solution included keyword optimization, local SEO enhancement, content marketing, technical SEO audits, business directory listings, and management.
Result:
The collaboration between HPTC and NGDM yielded impressive outcomes, transforming HPTC’s online presence and driving tangible business growth: domination of page one results, increased website traffic, enhanced brand authority, and long-term success. They have been our client since 2016.
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From Obscurity to Domination - SEI's SEO Success
Challenge:
SEI, a reputable remodeling and renovation company, faced the challenge of low online visibility despite offering high-quality services. Seeking to enhance its online presence and attract more customers, SEI enlisted the expertise of New Generation Digital Marketing for a comprehensive SEO strategy.
Solution:
Conducted website audits, researched keywords/phrases/top asked questions, researched competitors, optimized on-page content, implemented local SEO tactics, created and marketed engaging content, monitored performance, and provided regular reports and quarterly strategies for SEI.
Result:
SEI achieved top 10 organic rankings in 10 townships, dominated Google Maps locally, saw increased organic traffic, and established strong brand authority through NGDM’s SEO efforts. They have remained a client of ours since 2017.
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EFS: A Case Study in National & Local SEO Success
Challenge:
EFS, a reputable flooring company, struggled with online visibility because their website was buried in search engine result pages (SERPs). They faced stiff competition and were unable to reach their target audience effectively.
Solution: New Generation Digital Marketing initiated a three-month SEO campaign focused on optimizing EFS Flooring’s website for relevant keywords/queries, enhancing its local search presence, and improving overall visibility on search engines.
Result:
Within three months, EFS soared to the top five organic results for local keywords/queries and the top three in Google Maps. They have remained a long-standing client and have continued to be successful in local and national searches since 2021, driving substantial business growth.
Total Transparency Begins Now
Discover Our SEO Pricing & Inclusions
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OptiRise Local SEO Services Package
For businesses starting their SEO journey with an agency, aiming to establish a solid foundation for SEO success and a strong online presence.
$1,500
/Month
- Comprehensive Website Audit And SEO Analysis With Monthly Reports And Quarterly Strategies
- Technical SEO Resolution and Maintenance
- Google My Profile, Bing Places and Apple Maps Optimization and Management
- Online Review Management Across Defined Platforms
- Competitor Analysis (Up to 5)
- Geo Targeted Content Creation (Up to 2)
- White-Hat Citation Building
Ongoing On-Page Optimization and Technical SEO Resolution and Maintenance: This ongoing service ensures your website stays search engine friendly. We’ll optimize content and structure for relevant searches while fixing technical issues like broken links and slow loading times.
Ongoing Google My Profile, Bing Places and Apple Maps Optimization and Management: We’ll optimize your business listings on the above profile directories, ensuring accurate information, high-quality photos, FAQs, product/service descriptions and more for better local search visibility.
Ongoing White Hat Citation Building on Top Local Directories: Citations are mentions of your business details online. We’ll focus on acquiring citations from reputable local directories relevant to your industry, further boosting your online presence and local search ranking.
Online Review Management Across Defined Platforms: This service actively manages your online reviews on platforms like Google My Business, Yelp, and Facebook. We’ll encourage positive reviews and respond professionally to both positive and negative feedback, building trust with potential customers and potentially improving your local search ranking.
Competitor Analysis: We conduct ongoing research and tracking of your competitors to find opportunities for you to surpass them in local search engine rankings for a set number of keywords, queries, and user questions.
Geo-Targeted Content Creation: We develop service/product pages specifically tailored to your local audience. These pages feature helpful content, address highly searched queries, and answer questions in a conversational tone. Optimized for voice and AI search, our content provides a seamless user experience and helps you climb to the top of search engine results.
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Elite Local SEO Services Package
We go beyond the basics, combining proven tactics with cutting-edge strategies to ensure your website thrives in the ever-evolving search landscape.
$3,000
/Month
- Comprehensive Website Audit And SEO Analysis With Monthly Reports And Quarterly Strategies
- Technical SEO Resolution and Maintenance
- Google My Profile, Bing Places and Apple Maps Optimization and Management
- Online Review Management Across Defined Platforms
- Competitor Analysis (Up to 10)
- Geo-Targeted Content Creation (Up to 5)
- Top-Tier Blog Optimized for Search and User Intent
-
White-Hat Organic Link Building
Need more? Ask us about our premium link-building services.
- Engaging Video Marketing Via YouTube Shorts
Competitor Analysis: We conduct ongoing research and tracking of your competitors to find opportunities for you to surpass them in local search engine rankings for up to 100 keywords, queries, and user questions.
Geo-Targeted Content Creation: We develop service/product pages specifically tailored to your local audience. These pages feature helpful content, address highly searched queries, and answer questions in a conversational tone. Optimized for voice and AI search, our content provides a seamless user experience and helps you climb to the top of search engine results.
Content Authority: We craft a monthly blog post tailored to your target audience’s interests and needs, thoroughly researched to increase your site’s visibility and establish you as a local thought leader.
White Hat Organic Link Building: Establish your brand’s authority by leveraging unpaid, non-spam, organic guest posts, press releases, and industry-relevant platforms to amplify visibility and expertise. *Please note that this excludes premium link-building services. For tailored link-building strategies, reach out to our agency.
Engaging Video Marketing: We create a captivating 30-second video showcasing your products or services, designed to engage and educate your local audience at every stage of their buyer’s journey.
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National SEO Services & Custom SEO Packages
For businesses requiring national targeting or services beyond our OptiRise and Elite Local SEO packages.
Request Pricing
If you haven't found what you're looking for, feel free to inquire about our National SEO services and pricing. Alternatively, if you need specific components not covered in our packages, we offer customized SEO packages and pricing.
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WEBSITE AUDIT
Our comprehensive 7 part website audit identifies problems that could be holding your website back from ranking high in the search engine result pages. You will receive a clear, actionable, prioritized list of recommendations to help improve the experience visitors have on your website and your presence on the web.
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SEO Resources
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Skyrocket Your Local SEO - Instant Download
Tested strategies for improving your company's Google search engine ranking for local queries and more.
5/5
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Local SEO Company
Teaming up with New Generation Digital Marketing was an absolute blast! Our agency partnered with... them to turbocharge link-building and SEO services for a client aiming for results by the third quarter. Let me tell you, we were totally blown away by the outcome. Their innovative ideas and lightning-fast work ethic truly set them apart. If you're in need of reliable and creative Las Vegas SEO services, these folks are the ones to go for!read more
I've been working closely with New Generation Digital Marketing, and I have to say, I'm seriously... impressed by their approach to local SEO in Las Vegas. It's not just professional; it's also tailored specifically to the needs of the client. We’ve seen a huge visibility increase in local search results, improved rankings for targeted keywords, boosted website traffic for local searches, and an increase in local customers and business. Sarah is also very attentive and takes the time to explain her reasoning for each aspect of her strategies and what she hopes to accomplish each quarter. We especially love the customer service we get through her agency. It’s like getting the experience of a big firm, yet when you call, you always get to speak with her directly, build a relationship, and you feel like your business is in good hands.read more
Collaborating with a Las Vegas Digital Marketing firm who knows their SEO and advanced... link-building techniques has been incredibly rewarding and rejuvenating. Sarah's team is professional, and wholeheartedly dedicates themselves to securing the best possible results for its clientele. It’s nice to come across a company that cares about the people they work with.read more
I recently had the pleasure of working with Sarah on my website's SEO and I have to say, she is an... absolute gem. Not only is Sarah incredibly knowledgeable about SEO, but she also has a great understanding of how to define an audience and make marketing and ads more effective.Sarah took the time to understand my business and its goals, and she used that knowledge to create a comprehensive SEO strategy that was tailored specifically to my needs. She helped me identify keywords and phrases that were relevant to my audience, and she provided guidance on how to optimize my website to improve search engine rankings.Thanks to Sarah's expertise, I have seen a significant increase in traffic to my website, and I have a much clearer understanding of who my audience is and how to reach them effectively. She has also helped me with my marketing and advertising efforts, providing invaluable insights and recommendations that have helped me achieve better results and improve my ROI.I'd HIGHLY recommend New Generation Digital - it was an absolutely fantastic experience!read more
Struggling for years with google ads and seo.This company has performed very well for... us.Absolutely 5 starsread more
Where do I even start with Sarah? She took my vision, listened to what i wanted, asked additional... questions to get all the little details, and delivered me with a website that matches my aesthetic and speaks to my ideal clients. She put so much attention to detail and I’m so thankfully for her. I have been wanting to give my website a face lift as i didn’t feel it represented myself, my brand, or spoke to my ideal clients. After 6 months of love and attention I know have a brand and website I’m so proud of! I gladly show New Generation Digital on my website footer. Thank you Sarah for everything!read more
I hired Sarah to generate more leads from our website and increase our online presence. She was... extremely professional, detail oriented, and so easy to work with throughout our campaign. She helped us focus our efforts and implement better ways to engage our target demographic. I would highly recommend New Generation to take care of your digital marketing needs!read more
Highpoint Tree Care has used New Generation Digital for a few years now. After using other similar... marketing companies we have seen a higher visibility in our target areas. Sarah does a great job communicating results and strategies. Her attention to detail is top notch. We highly recommend NGD.read more
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What To Expect From Our SEO Agency:
- Once you submit a contact form, we will reach out via email within 48 hours
- In our outreach email, you'll receive an initial SEO audit and a detailed timeline outlining the first three months of our potential SEO partnership
- We'll arrange a one-hour consultation to discuss our process, your objectives, and our recommendations based on your initial audit
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About Our Las Vegas Office
Thanks for your interest in our agency. We look forward to the possibility of partnering together. For personalized attention and efficiency, we conduct no-obligation consultations over the phone or via Google Meet. In-office visits are by appointment only and reserved for contracted clients, ensuring focused service delivery.
Stay updated with the latest marketing insights and tips by following our Instagram profile.
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SEO Services
Welcome to our SEO Services FAQ, your go-to guide for understanding the ins and outs of Search Engine Optimization. At New Generation Digital, we believe in empowering businesses with the knowledge to navigate the ever-evolving world of SEO. Whether you’re a seasoned entrepreneur or just starting your online journey, this FAQ is designed to answer your burning questions about our comprehensive SEO services.
What is SEO, and why is it important for my business?
SEO, or Search Engine Optimization, is the practice of optimizing your website to rank higher in search engine results. It’s crucial for businesses as it enhances online visibility, increases organic traffic, and improves the chances of attracting potential customers.
How do you approach SEO keyword research?
We begin by learning the intent of your audience – what they are searching for, what needs they have, and how we can best position your website to help them at each stage of their buyer journey.
For traditional SEO, this means identifying keywords/phrases that are relevant, have a high search volume, and are niche-specific.
For Local SEO, this means doing everything from traditional SEO and focusing on location-based keywords to connect with the potential buyers in your area.
Our keyword research includes high-volume queries related to your business, services, or product, such as variations and long-tail and answer-based keywords.
What is On-Page SEO?
On-page SEO involves optimizing various elements directly on a website to improve its visibility in search engine results. This encompasses refining meta titles, meta descriptions, header tags, and image alt text, as well as creating new webpages tailored to attract ideal customers. Each page should be meticulously crafted to deliver valuable, user-friendly content, seamlessly integrating targeted keywords, phrases, and location-specific information. On-page SEO is crucial for enhancing a website’s relevance, authority, and overall ranking potential in search engine results.
What are some ways to improve local SEO?
To enhance your local SEO, you can begin by claiming and optimizing your company’s Google Business and Bing Places profiles. Subsequently, ensure consistency in your online business information, particularly the name, address, and phone number (NAP) across all digital platforms. If assistance is required, our agency offers Local SEO services tailored to your needs. This includes optimizing your Google and Bing profiles for local searches, as well as getting listed on various local and national online directories, along with mapping services such as Google Maps and Apple Maps.
How does your company approach SEO via Link Building?
We initiate our process by meticulously auditing your backlink profile, delving deep to gain a comprehensive understanding of its current state. This involves pinpointing areas that require enhancement and formulating a personalized link-building plan tailored to your specific needs. Our approach prioritizes quality over quantity, steering away from outdated techniques such as public blog networks (PBN), link farms, blog commenting, and forum spamming.
Instead, we adopt a strategic outreach strategy, engaging with industry influencers, bloggers, and relevant websites for collaborative opportunities. This includes establishing local citations, forging content partnerships, conducting competitor backlink analysis, facilitating guest posting arrangements, implementing internal linking strategies, and exploring additional avenues to bolster your backlink profile. By employing these targeted tactics, we aim to not only enhance your website’s authority and credibility but also to strengthen its visibility and relevance within your industry niche.
How long does it take to see results from SEO?
SEO is a gradual process, and the timeline for results can vary based on factors like industry competition and the current state of your website. Generally, noticeable improvements may be observed in a few months, but significant results often take six months to a year.
What does an SEO audit involve?
An SEO audit is a comprehensive analysis of your website’s health. It includes assessing site structure, performance, on-page elements, backlinks, and keyword strategy. The goal is to identify areas for improvement and create a roadmap for optimization.
What is the role of content in SEO?
Content is a crucial element in SEO. High-quality, relevant content not only engages visitors but also helps search engines understand the purpose of your pages. We create content that aligns with your brand, incorporates targeted keywords, and provides value to your audience.
How do you measure the success of an SEO campaign?
We track key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and user engagement. Regular reporting and analysis help us assess the effectiveness of the SEO strategy and make data-driven adjustments as needed.
Is SEO a one-time service, or is it ongoing?
SEO is an ongoing process. Search engines constantly update algorithms, and competition evolves. Regular monitoring, strategy refinement, and adapting to industry changes are essential for maintaining and improving search rankings over time.
How do you handle algorithm updates?
Our team stays informed about industry changes and search engine updates. When algorithms change, we assess the impact on your website and adjust our strategy accordingly to ensure continued effectiveness.
How much do your SEO services cost?
Our service offerings are structured into three distinct packages, allowing you to choose the level of optimization that aligns seamlessly with your objectives. Our entry-level package, starting at $1,500 per month, serves as the ideal foundation for businesses seeking fundamental SEO enhancements. For those with more ambitious goals or facing stiffer competition, our comprehensive packages extend to $5,000 and beyond. The pricing spectrum takes into account various factors, including the current state of your website, existing rankings, and the competitive landscape.
What SEO software does your company use and how will you update me on progress?
At our agency, we utilize industry-leading SEO software, including SEMRush and BrightLocal, to drive results for our clients. Through these platforms, we have access to comprehensive data and analytics that enable us to track and optimize your website’s performance effectively. Additionally, we provide 24/7 access to detailed reports generated by these tools, ensuring transparency and real-time insights into your SEO campaigns.
Furthermore, we prioritize communication and collaboration with our clients. To keep you informed about the progress of your SEO initiatives, we conduct monthly strategy meetings. During these meetings, we review the performance of the previous month’s efforts, discuss key insights gleaned from the data, and share our plans and strategies for the upcoming month. This approach ensures that you are always kept in the loop regarding the status of your SEO campaigns and allows us to align our efforts with your business goals effectively.
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