You have likely visited a website that offered a free download of content that would help you in the process of whatever you were researching in exchange for your email address. Or perhaps you have submitted a contact form and have received an email that felt tailored to you, your needs, and provided the next steps in a way that made you feel understood? The difference between successful email marketing campaigns and ones that end up in the spam folder is the approach.
The average person receives over 121 emails a day. Most of those emails get sorted in people’s subfolders and do not get checked right away. That is a scary thought when you are investing in email marketing. The emails that make an impact in the inbox are ones that nurture the recipient in their purchase journey. How do you do that?
To understand what content to include in your email marketing campaigns, you must understand your target audience, what they want, and what they do not want. That is where we come in.
Through taking the time to learn about your company, your services, and your products, the in-depth market and competitor research we provide you with allows us to strategically map out email marketing campaigns that resonate with each person on your email list. Our highly targeted automation campaigns provide meaningful solutions that keep your open rate, link click rate, and deliverability rate on par with your marketing goals.